In this 3-part series, I’m going to discuss the challenges of accurately measuring the ROI of digital marketing. I’ll start by breaking down what we actually want to measure and why. Part 2 will cover the 3 main obstacles that stand in the way of getting accurate, actionable results, and finally I’ll cover some solutions and describe two industry leading attribution models that actually work.
In this 3-part series, I’m going to discuss the challenges of accurately measuring the ROI of digital marketing. I’ll start by breaking down what we actually want to measure and why. Part 2 will cover the 3 main obstacles that stand in the way of getting accurate, actionable results, and finally I’ll cover some solutions and describe two industry leading attribution models that actually work.
In this 3-part series, I’m going to discuss the challenges of accurately measuring the ROI of digital marketing. I’ll start by breaking down what we actually want to measure and why. Part 2 will cover the 3 main obstacles that stand in the way of getting accurate, actionable results, and finally I’ll cover some solutions and describe two industry leading attribution models that actually work.
Don't kill your Facebook performance by inadvertently putting all of your campaigns into Learning mode.
Planning for digital transformation is a lot like building a wardrobe in an era of change. Cultural and technological change keeps happening at warp speed. We demand exceptional experiences, and we expect to be treated as individuals.
The struggle is real. Today’s marketing environment is more complex than ever. Fuelled by cultural and technological change that happens at warp speed, getting the right message, to the right customer, at the right time, has become trickier than ever.
As brands continue to increase their use of Facebook for marketing the question of how to best leverage Trialfire data is often asked. In this article I’ll cover a couple of relevant approaches, but first, a foundational overview.
A glance at the daily headlines suggests that retail sales of legal cannabis are fast approaching $10B and projected to exceed $35B by 2022. This begs the question: can we expect to see cannabis commercials during the Super Bowl sometime in the future? I say yes!
Making sense of the various touch-points along a customer journey can be like the madness of selecting a winning bracket for the office March Madness pool. Here are some ideas marketers may want to consider when building a basketball bracket or a winning marketing strategy.
Tracking the customer journey across offline and online channels, while challenging, is so important to the success of your marketing efforts. In this article we discuss some strategies and tactics to help close the loop and connect the dots.
The Patriots ability to execute the right play, at the right time with the right players makes them the envy of the NFL, so what can digital marketers learn from their approach to the business of football using ads from the Super Bowl?
Digital marketers have been struggling with understanding the true impact of display advertising and the concept of view-through conversions for years. Here are some thoughts on how you can be more scientific about it.
Understanding how your marketing channels are performing is key to your marketing success. But there are a few things worth thinking about as it relates to channels, and specifically how channels are defined and analyzed in your analytics platforms.
Max Read is brilliant! While most marketers were enjoying eggnog and catching up on emails, the NY Magazine author published an article entitled How Much Of The Internet Was Fake? With the push of a button, Read set the tone for digital marketing in 2019. Here's our take...